Inspirational Story of Mahashay Dharam Pal , The Masala King Of India , Branding MDH

Inspirational Story of Mahashay Dharam Pal
Pic: MensXP

Mahashay Dharam Pal is the person we see on Television as the brand ambassador of MDH Masala ads. There are no. of MDH ads and every ad has the presence of the Masala King of India. Known to produce the better quality of Masala product. To do something big, requires effort and hard work. Mahashay Dharam Pal has come up a long way and he has an inspiring story.

1Early Years

They come from Sialkot (North east Punjab province). Mahashay Dharam Pal’s father used to run a shop of spices. The name of the shop was Mahashian Di Hatti. Mahashay Dharam Pal gave up his schooling and drop the school before his fifth standard exam and joined his father’s business.

2Partition

Pic: StarsUnfolded

1947, when the partition between Indian and Pakistan was made, panic spread amongst Hindus and since Dharam Pal’s family hailed from Sialkot that north east, they had to make the decision of moving as religious violence was spreading.

3Coming to Delhi

From a refugee camp in Amritsar, Mahashay Dharam Pal came to Delhi with only fifteen hundred rupees. They shifted in a flat in karol Bagh which had no supply of electricity and Water supply. Mahashay Dharam Pal with those fifteen hundred rupees, purchased a horse-drawn carriage to make a living but that didn’t go well.

4Spices Shop

The work of horse-drawn carriage didn’t worked out well and Mahashay Dharam Pal decided to let go off the work and he sold the tonga and built a small shop of spices in Ajmal Khan road. Spices were the family business of Mahashay Dharam Pal.

5Picking up with Business

Pic: U.S. – Wall Street Journal

Mahashay Dharam Pal started grinding spics in their store that finally picked up and he started making money and name began to highlight as makers of spices from Sialkot. At first, Mahashay Dharam Pal took the work alone and sell directly to customers and this is how his shop became famous.

6MDH

The business geared up but still the need for business to take it on a higher level was to do more and more and to create a platform. MDH began to introduce packaged spices and hence they began selling packaged spices in attractive cardboard box packs and those boxes have a photo of him.

7Growing venture

Another factory of MDH was set up in Kirti Nagar where automatic grinding machines were installed. This speed up the company and they began to produce more and more of spices per day and likewise, more plants were ready to installed at different locations.

8Personality

Pic: CIIM.IN

Mahashay Dharam Pal still visits his factories in different places and make sure all things are in right order. He became the face and the brand ambassador of his company, MDH and following he was the known face all over the world.

9Man above religion

Mahashay Dharam Pal is a man above religion. A man of all communities who participate sin all festivals and does not likes anything which divided each other. Mahashay Dharam Pal carries a humble approach towards everyone.

10Legacy

Mahashay Dharam Pal worked harder to set up his own business and earn a good living. He is polite and humble. He did his work with all the dedication and made his company famous by keeping true quality.


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